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Research papers

The evaluation of the drink and drive advertising campaign 1976/1977

This paper presents a detailed case history of the 1976/77 advertising campaign to persuade people in Britain against drinking and driving. It deals firstly with the background to the campaign and the role of research in its development. The main...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Barry Lee, John A. Samuels
September 1, 1978
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Citation

Lee and Samuels (1978a, September 01). The evaluation of the drink and drive advertising campaign 1976/1977. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-drink-and-drive-advertising-campaign-1976-1977